Manchester City: Heineken (beer) continues as official beer partner in the UK

The Dutch brewer Heineken NV extended its regional partnership with Manchester City FC (Premier League), the two parties announced on the 12/12/2016. Neither the length, nor the financial details of the partnership have been disclosed.

Heineken is the official partner of Manchester City in the UK. Under the partnership, the Heineken brands Foster's, Heineken, Strongbow, Bulmers, Amstel, Kronenbourg 1664, Tiger, and John Smith's are the only beers and ciders which can be served and sold at matches and concerts at the Etihad Stadium.

Heineken will also have visibility on the advertising panels at the stadium and the club's communication media. Heineken has been a partner of the "Sky Blues" for "over 20 years", the club said. The group is also the official partner of New York City FC (MLS, 2015-2018), a subsidiary club of City Football Group, like Manchester City.