LaLiga: BNN Technology regional sponsor of FC Barcelona in China for three seasons (2016-2019)

BNN Technology, a Chinese group specialising in content and technology services, has become a regional partner of FC Barcelona (LaLiga Santander) for three seasons (2016-2019), on 12/12/2016. As part of the agreement, BNN Technology will broadcast exclusive Barça content via NewNet, its platform of technological resources and marketing in China.

NewNet acquired, on 22/09/2016, 10% of the capital of Xinhuatong, a Chinese company that is the exclusive provider of payment solutions, information flow, and technology services for the mobile application Xinhua News, the official press agency and the most important news service in the People's Republic of China. News, games, and contests linked with Barcelona will be proposed in the sports section of the Xinhua News mobile application at the beginning of the year 2017.

In addition, BNN Technology will organise football camps every season for 300 young Chinese players, with the support of FC Barcelona coaches. An internship and a match will be organised using the facilities of Barça. Participants in the courses (organised by BNN…