LaLiga Santander: Deezer (audio streaming) becomes official music partner of FC Barcelona

Deezer, the French platform for audio streaming and internet radio, became a global partner of FC Barcelona (LaLiga Santander), on 15/12/2016. The agreement, at the third level in the sponsorship pyramid of the Spanish club, makes Deezer is the official music partner of Barça.

Deezer users will have access to "The Sound of Barça", the official channel of FC Barcelona where users will find official playlists of the club, its players, and athletes from its other sports sections. As part of this partnership, Deezer subscribers will have access to contests to win prizes linked with Barcelona. Meanwhile, the socios and fans of the club will also have access to contests, with prizes such Deezer premium subscription offers and unlimited access to the library of the music platform.

"The partnership with this worldwide music streaming platform consolidates the club’s project to globalise and innovate,” said Francesco Calvo, chief revenue officer of FC Barcelona. The duration of the partnership was not disclosed. The annual amount is estimated at between €1m and €3m by Spanish media. In…