Serie A: AC Milan to agree partnership with Italian hotel group Blu Hotels for 2013/14

The Italian hotel group Blu Hotels has become a partner of AC Milan (3^rd in Serie A in 2012/13) for the 2013/14 season, the club announced on the 26/07/2013.

The partnership, signed in collaboration with Infront Italy (marketing agency), AC Milan's official advisors, sees Blu Hotels receive advertising visibility at the San Siro stadium (capacity: 80,000) for AC Milan’s home games and at the Milanello, the club's training centre.

Blu Hotels, established in 1993 and including 25 hotels and village resorts, will be feature on all language versions of AC Milan website, as well as the club's official magazine "Forza Milan", in order to reach foreign fans. The agreement also provides for the use of Blu Hotels facilities by the club's youth teams, as well as for special events such as the Milan Business Forum.

 1/2

AC Milan's partnerships in 2013/14

Major partners:

• Adidas: kit supplier
• Emirates: airline
…