Euro 2016: 2 billion unique viewers and nearly 5 billion cumulative viewers

Euro 2016, from 10/06 to 10/07/2016 drew 2 billion live unique viewers for the games, according to UEFA data released on 15/12/2016. This is about 100 million more viewers than for Euro 2012. The 2016 edition, for the first time, had 24 teams instead of 16 in the final tournament, with 20 more games of which 18 were broadcast live.

The total...