UK: England-Iceland Euro 2016 Round of 16 game, on ITV, best live audience in the country in 2016

The British public channel BBC1 audience had the best TV audience in 2016 in the United Kingdom, according to BARB (Broadcasters Audience Research Board) in data published on 21/12/2016. The final episode of the culinary competition "Bake Off" attracted 13.58 million viewers on average on a channel of the public group BBC, and nearly 16 million viewers once delayed viewings are added.

The Euro 2016 Round of 16 match between England - Iceland (1-2), at the Allianz Riviera (Nice), drew an average of 15.2 million viewers in the UK on the private free-TV channel ITV, on 27/06/2016 (kick-off at 21:00 CET). This represented an audience share of 60% for ITV, who produced the best performance in the British television market for prime time on 27/06/2016. ITV reported a peak audience of 16.9 million viewers during stoppage time in the second half. This was the best audience of Euro 2016 in the UK.

BARB also tracked the average audience figure of the entire programme: the entire broadcast dedicated to England - Iceland, from 20:00 to 23:30 on Monday, 27/06/2016, drew an average of 11 million…