1. FC Köln: promotion of the club's membership programme with the city's newspaper kiosks

News Tank Football - Paris - Initiative #84184 - Published on
©  fc-koeln.de
©  fc-koeln.de

1. FC Köln (Bundesliga) are promoting its membership programme "Werde FC" ("Become a member of FC") in partnership with the newspaper kiosks of the club's home city and its periphery area, on 02/01/2017.

For every purchase made in the partner kiosks, the customer is given a postcard with the colours of 1. FC Köln, which allows the person to order a membership card or request more information about the "Werde FC" programme.

This operation is sponsored by the beer brewery Gaffel, an exclusive partner of the club (second level in the 1. FC Köln sponsorship hierarchy), which puts a box of its Kölsch beer in each participating kiosk.

1. FC Köln had 82,695 associaton members as of the shareholders meeting on 26/09/2016

  • Werde FC - ©  fc-koeln.de
    An 1. FC Köln membership fee costs €92 per year and the full contribution income is donated to the association 1. Fußball-Club Köln 01/07 eV, not the corporation 1. FC Köln GmbH & Co. KGaA, which manages the professional section of the football club.
  • The income generated is spent on youth…
©  fc-koeln.de
©  fc-koeln.de

Welcome! This article is only available to subscribers.


3 reasons to subscribe

Timely and relevant insights

In 10 minutes, access a concise overview of key developments across the industry, curated by an experienced editorial team.

100% information, 0% advertising

An independent and impartial media outlet, fully dedicated to high-quality information. No advertising, no sponsored content, no consulting or training activities.

A tailored information service

Frequency of alerts can be customised to your needs: daily, weekly or in real time. Content is accessible on smartphones (app), tablets and desktop computers.

Already a subscriber ?


Login with login details



Login with your email address
We will send you a pincode