Twitter: "It's not about making money, it's about what it brings to the fan" (Boris Helleu)
"Twitter enables the club to communicate at any moment and to promote proximity with fans, through its tone and content. Actually, moments of interaction are not limited to the 90 minutes of a match any more," says Boris Helleu, digital expert and senior lecturer at the University of Caen (Basse-Normandie) to NTF on the 29/07/2013.
He explains...