Sponsoring: Adidas launches its new advertising campaign featuring Lionel Messi

News Tank Football - Paris - Initiative #8467 - Published on
©  Adidas/Iris Culture
©  Adidas/Iris Culture

German sports brand Adidas celebrates the launch of its 'f50 adizero Messi' football boot by broadcasting an advertising spot named 'the new speed of light,' on the 01/08/2013. This video clip features FC Barcelona's Argentine striker Lionel Messi, with a LED outfit to "capture his movements, his touch and speed," the brand said.

The advertising...

©  Adidas/Iris Culture
©  Adidas/Iris Culture

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