Sponsoring: Adidas launches its new advertising campaign featuring Lionel Messi

German sports brand Adidas celebrates the launch of its 'f50 adizero Messi' football boot by broadcasting an advertising spot named 'the new speed of light,' on the 01/08/2013. This video clip features FC Barcelona's Argentine striker Lionel Messi, with a LED outfit to "capture his movements, his touch and speed," the brand said.

The advertising spot, made in Barcelona by ML studios and produced by Marcus Lyall, breaks up the moves of both the player and the ball, especially with the use of a camera shooting 1000 frames per second.

The pair of adult shoes, on sale on the official Adidas website, is available for 260 euros. A child model is also proposed (160 euros).

Adidas sponsors Lionel Messi since January 2006.