Everton FC: Russian steel group USM acquires naming rights Finch Farm training centre (2017-2022)

The Russian steel group USM Holdings has acquired the naming rights to the training centre of Everton FC (Premier League) for an initial period of five years (2017-2022), on 06/01/2017. The training centre of the "Toffees" (nickname of the club) is located in the municipality of Halewood, and now bears the name "USM Finch Farm".

In addition to naming rights to the training grounds and image association rights (branding) thereof, USM Holdings also gets a set of marketing services, including visibility on the interview panels and the LED boards at Goodison Park, a hospitality benefits package, and access to club's players for the different brands and companies of USM Holdings.

The agreement with USM Holdings is one of several business partnerships entered into by the club since November 2016, for a total value of £75m (about €86m), announced Robert Elstone, CEO of Everton FC, at the general meeting of shareholders of the club on 04/01/2017.

This amount incorporates the new shirt sponsorship revenue beginning from 2017-18 - a new main sponsor and a shirt sleeve sponsor, according to…