Serie A TIM: Juventus present its new logo, which will be used from July 2017

Juventus FC (Serie A TIM) have presented its new logo, which will be used from July 2017, on 16/01/2017.

Through this logo, "Juventus has embraced the dynamics of the modern game and is determined to be a key player in future changes. It is for this reason that the club has adopted a new visual identity and taken on a style with a more profound meaning. In line with the club’s values, Juventus will offer a range of unique experiences which are aimed at its passionate fans but also relevant for a broader audience," said the club on 16/01/2017.

One logo, three symbols

• "The new logo, which will be in use from July 2017, represents the very essence of Juventus: the distinctive (black and white) stripes of the playing jersey, the Scudetto (badge of the trophy for winning the Serie A) - the symbol of victory - and the iconic J for Juventus.

• These three elements make up the DNA of our club. The black and white stripes are the defining trait of the new visual identity and can be adapted to fit any setting. The Scudetto represents the club’s determination to strive for victory, now and…