Mediaset: +4% in advertising revenue in 2016, and projected +€468m in EBIT in 2020

Mediaset recorded a 4% increase in advertising revenue in 2016 across all of its activities (television, internet, radio), and 2.8% excluding the contribution of radio groups acquired in 2016. Mediaset also announced that its EBIT should increase by €468m in 2020, announced the Italian media group on 18/01/2017.

The Italian group wants to focus its future growth on the development of local and international content, international partnerships, the launch of a VoD platform paid by advertising (AVOD), as well as Mediaset advertising offers.

Mediaset: 37.4% of the advertising market share in Italy in 2016, 39% in 2020

• The group estimates its advertising market share in Italy was 37.4% in 2016, and expects 39% in 2020.
• Television represents 56.3% of Mediaset's advertising revenue in 2016.
  • Radio: 20%
  • Internet: 7.8%

Mediaset: the advertising market is expected to increase EBIT by €90m in 2020