Liga : Italian clothing brand Fashion Box to partner with FC Barcelona until 2017

Italian clothing brand Fashion Box and FC Barcelona (Spanish Liga winners in 2012/13) have agreed a four-year sponsorship agreement, the club announced on the 02/08/2013. The deal begins in 2013/14 and runs until the end of the 2016/17 season.

The agreement falls under the Treviso-based firm’s denim brands Replay, Replay & Sons, We Are Replay and Red Seal, which become the official sponsor of formal clothing and footwear for Barcelona’s playing staff. According to an official press release, Replay will create a line of smart casual wear for the first team.

"We are certain that the product we are developing for them will surprise the whole world," said Matteo Sinigaglia, CEO of Fashion Box.

Fashion Box products "are fresh, dynamic and young and have a style which we feel clearly identified with. We also share a clear commitment to the global market - in our case with our fans and in theirs with their clients throughout the world", added FC Barcelona’s director general Antoni Rossich.