Bundesliga: Christian Seifert, the league's Chief Executive Officer, wants no title sponsor

DFL's (German Professional Football League) CEO Christian Seifert does not want any title sponsor for the Bundesliga, he announced on the 06/08/2013.

"20 to €30 million could be generated thanks to a title sponsor. But given the total turnover of the Bundesliga (€2.5 billion in 2012/13), it simply would not make sense," Christian Seifert said.

"Our premium partner Hermes (a distribution and logistics company), has paid a very significant amount of tens of millions," said the CEO of the DFL. The company pays the league €5 million per season since 2012/13. The contract expires at the end of the 2016/17 season. Hermes' logo appears on the left sleeve of all the Bundesliga jerseys, as well as on the advertising devices in all stadiums and on substitution boards used by the assistant referees.

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The partners of the DFL in 2013/14

Major partner:

• Hermes (distribution and logistics, €5 million per year…