Borussia Dortmund: partner Opel launches "BVB-Quiztaxi" activation in the form of viral videos

The German automobile manufacturer Opel have launched a partnership activtion with Borussia Dortmund (Bundesliga), through a series of viral videos featuring players from German club, on 13/01/2017. The videos were posted on Facebook, Twitter, and the YouTube channel of Borussia Dortmund from 13 to 15/01/2017.

In these videos, entitled "BVB-Quiztaxi", ten Dortmund players answered questions about the club's history, while inside of an Astra Sports Tourer model, of which Opel has launched a new version in 2016. The three videos, five to six minutes each, were viewed between 36 and 42,000 times on YouTube as of 27/01/2017.

The "BVB-Quiztaxi" was conducted during the course of the Borussia Dortmund winter training in Marbella (ESP) in January 2017, the club said on 13/01/2017. Opel is partner of the German club over the 2012-2018 period.

The "BVB-Quiztaxi" activation, by Opel and Borussia Dortmund