AFCON 2017: the tournament's Facebook page gains an additional 1.2 million fans in one week

The Total AFCON 2017 in Gabon currently has 2,392,549 fans on its Facebook page as of 26/01/2017. "AThe official Facebook page recorded a gain of 1.2 million fans to reach an overall total of 2.3 million," said Lagardère Sports, the sports branch of Lagardère Sports & Entertainment, which manages the marketing and media rights and of the CAF, on 26/01/2017.

"Views of video content reached 13 million after only a week. This shows that fans of the most prestigious African competition are more commited than ever. While the 2015 edition had 500,000 engaged users, that number has now reached 5 million for the 2017 edition. On average, all the statistics on social media have grown ten times since the last edition and the official hashtag #CAN2017 as well as other hashtags related to the competition have reached 2 billion impressions on Facebook, Twitter and Instagram," added the sports sector of the Lagardère Group.

"The competition has seen a massive growth of its digital audience thanks to a number of exclusive live, backstage videos which have been broadcast on social media. 360 degree…