Premier League: HotelTonight (mobile hotel booking) becomes a partner of Chelsea FC

HotelTonight, an American mobile hotel booking application, has become an official partner of Chelsea FC (Premier League), on 27/01/2017. This is a second level partnership in the club sponsorship hierarchy. Neither the duration nor the amount of the deal were disclosed.

HotelTonight is the first mobile application to become a partner of the English club. Under the partnership, HotelTonight gets visibility on the LED boards at Stamford Bridge, and Chelsea players will take part in publicity campaigns of the American brand, especially on social networks, and marketing operations.

The HotelTonight application has a mobile tracking system to provide customers greater discounts if they are at Stamford Bridge during and after Chelsea matches, but also in other stadiums of the Premier League when travelling for Chelsea games. This offer will be available from 04/02/2017, for the Chelsea game at Stamford Bridge against Arsenal FC (Matchday 24 of the Premier League, kick-off at 12:30 local time).

"Chelsea (have) loyal supporters who come from far and wide, attending matches whether home or…