Bayern Munich: collaboration with Apple Music (streaming), extension of the partnership with Beats

Apple Music, the music pay-streaming service of the US technology group Apple, and FC Bayern Munich (Bundesliga) have begun, "an exclusive commercial collaboration," on 30/01/2017. Apple Music has the status of exclusive music service of the Bavarian club. This is the first time that Apple Music has set up such a collaboration with a sports entity, other than a professional athlete.

Bayern fans will have access to Apple Music playlists (including the ones edited by the players of the club), as well as exclusive content and videos. Alongside the announcement of the partnership with Apple Music, Bayern Munich have extended, until 31/12/2017, its partnership with the American brand of headphones Beats by Dre (from the American rap musician Dr. Dre), which also belongs to the Apple group.

In Germany, the Apple Music service can be subscribed directly via iTunes (Apple's music library) or via the Deutsche Telekom telecommunications group, the only operator authorised to distribute this product in the country. Deutsche Telekom is also the shirt sponsor Bayern Munich, and has distributed…