Bundesliga: "The priority is the brand building of our clubs on a global scale" (Christian Seifert)

"Advertising and media receipts have now become the two main revenue sources of the Bundesliga and its clubs. In the three to four years to come, I am confident that the international media revenue of the league will increase, because there is a huge potential for growth in some markets, for instance China. The priority for the DFL is the brand...