Champions League: major partner Heineken wants more broadcasts on public (or free) TV channels
"I believe one game (per week of the Champions League), at least, should be on public television. Access to all the other games you can buy. I am a big advocate to get solid reach, otherwise you (competition organisers and sponsors) won’t remain relevant," said Hans Erik Tuijt, director of international sponsorship for Heineken, on 01/02/2017...