Premier League: Sure (deodorant) becomes official partner of Chelsea, Everton, and Southampton

Sure, a brand of deodorants belonging to the Dutch group Unilever, has become an official partner of Chelsea FC, Everton FC, and Southampton FC (Premier League), on 30/01/2017. While the duration of the partnership was not disclosed by Chelsea and Southampton, the collaboration between Everton and Sure covers three seasons (2016-2019).

As an official partner, Sure will provide the three clubs the Goal Pressure Index, a tool for analysing the performance of players at key moments of the game, created by the brand in partnership with Opta (statistics) and Goal.com (website of sports information), two subsidiaries of Perform Group (production and distribution of sports content). This analysis and other content about the three clubs will be published on a Twitter account dedicated to football, which Sure will soon open Sure, indicated Chelsea, Everton, and Southampton on 30/01/2017.

Sure products will be used by the players of the three clubs, and the brand gets visibility on the advertising boards at their stadiums (Stamford Bridge, Goodison Park, and St Mary's Stadium) and on the…