Bundesliga: German auto parts manufacturer Ate to sponsor VfL Wolfsburg until 2015/16

German auto parts manufacturer Ate has agreed a three-year sponsorship deal with VfL Wolfsburg (11^th in the Bundesliga in 2012/13), the club announced on the 07/08/2013. The partnership runs until the end of the 2015/16 season.

Ate logo will appear on the LED-boards at the Volkswagen Arena (30,000 seats) and the communication medium of the club. Ate is a supplier of car manufacturer Volkswagen, which owns VfL Wolfsburg.

"This partnership will enhance Ate's reputation. Professional football is by far the most popular sport in the world, and it provides brands with a central position for their communication. Through our commitment, we are pleased to integrate VfL Wolfsburg's sponsorship strategy," said Ingo Sczesny, communications manager of Ate.

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VfL Wolfsburg partners in 2013/14

Major partners:

• Volkswagen (car manufacturer, shirt sponsor and naming rights holder of the stadium)
• Adidas (official…