The audience measurement institute Nielsen acquires Gracenote, specialist in metadata

News Tank Football - Paris - News #86846 - Published on

Nielsen has acquired Gracenote, a US company specialsing in the aggregation and use of metadata (data such as names, date, title, keywords, etc.; which are used to categorise other data) for the media and entertainment industry, announced the institute of audience measurement and market research on 01/02/2017. Gracenote will be integrated into...


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