Champions League: Pepsi activate partnership with the campaign "We Know How Much It Means"

Pepsi, the beverage brand of the US group PepsiCo, has activated its partnership with the Champions League by launching the "We Know How Much It Means" marketing campaign, on 08/02/2017.

With this campaign, "Pepsi turns the focus to the fans themselves and the multitude of moments that stir our passions throughout a game of football. In PepsiCo's second year of its UEFA Champions League partnership, the Pepsi football campaign is the first iteration of the brand's global 'Moments' platform coming to life across its iconic trademark - with increased priority on the brand's zero calorie offerings," said the brand on 08/02/2017.

Three ambassadors were chosen to promote this campaign, broadcast in 75 countries from the Round of 16 to the final of the 2016-17 Champions League (from 14/02 to 03/06/2017): The Chilean international Alexis Sanchez (Arsenal FC), the Belgian Vincent Kompany, and the Argentine Sergio Agüero (both Manchester City FC). In addition to the advertising spot, the new campaign is also available on Pepsi cans, with the appearance of the slogan "We Know How Much It…