Premier League: Danish brewer Carlsberg to partner with Aston Villa until 2016

News Tank Football - Paris - News #8712 - Published on 12/08/13 at 19:25

Danish brewer Carlsberg has agreed a three-year partnership deal with Aston Villa (17th in the Premier League in 2012/13) for three seasons, the club announced on the 09/08/2013.

Carlsberg becomes the exclusive beer and cider supplier at Villa Park (42,700 seats) in Birmingham. The brand's logo will be displayed on the stadium's LED screens, the different points of sale as well as in VIP and hospitality areas.

"We are delighted to announce our new partnership with Carlsberg, a global brand which has been involved in football for a long time. Carlsberg is a perfect partner to help us engage with our fan base across the country and around the world," said Aston Villa CEO Paul Faulkner.

  • In January 2013, Carlsberg announced a three-year partnership with the Barclays Premier League, making the brand the official brewer of the English competition from the 2013/14 season.

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The Carlsberg Group
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