Basketball: Panasonic becomes the main partner of the Italian first division until June 2018

Panasonic Italia, the Italian subsidiary of the Japanese electronics group, has become the main partner of the LegaBasket Serie A PosteMobile, the Italian basketball first division, on 14/02/2017. This 2^nd level partnership in the sponsorship hierarchy of the LBA addresses 1.5 seasons (end of 2016-17 and the 2017-18 fiscal year). The amount was not disclosed.

As part of the agreement, Panasonic gets visibility on the advertising boards and on the parquet floors of the arenas of the competitions organized by LBA: LegaBasket Serie A PosteMobile (from the 20^th round, scheduled on 26 and 27/02/2017), PosteMobile Final Eight di Coppa Italia (2017 edition from 16 to 19/02/2017), and Postemobile Supercoppa (competition which pits the winners of the previous two competitions).