LaLiga Santander: Bwin (sports betting) becomes an official partner of Valencia CF until 2017-18

Bwin, a sports betting operator belonging to the British GVC Holdings group, has become an official partner of Valencia CF (LaLiga Santander) until the end of the 2017-18 season, announced on 27/02/2017. This is a third level partnership in the sponsroship hierarchy of the Valencia club.

As part of this agreement, Bwin gets visibility on the LED boards at the Mestalla (55,000 capacity). Bwin also gets visibility on the club's communications platforms and can deploy promotional campaigns on them.

• Bwin was previously the main shirt sponsor of Real Madrid CF (LaLiga Santander) during 2007-2013.
• The operator has become an official partner of Club Atlético de Madrid, on 23/02/2017, and Sevilla FC the following day.
• As with the agreement with Valencia CF, both the Atlético Madrid and Sevilla partnerships expire at the end of the 2017-18 season.