Premier League: 12bet becomes Crystal Palace's unique stadium sponsor in 2013/14

Online betting company 12Bet has become the unique stadium sponsor at Selhurst Park, home of Crystal Palace (promoted to the Premier League for the 2013/14 season), the club announced on the 17/08/2013.

The agreement runs until the end of the 2013/14 season. 12bet (pronounced "one two Bet") will appear on the advertising panels in the stands, boxes and hospitality areas of the 26,300-seat stadium. This contract does not include the naming rights of the stadium, which was established in 1924 and will remain known as Selhurst Park.

"We are delighted to be the first company in our sector to pull off a stadium sponsorship deal in the Premier League. To have a Premier League stadium associated with our brand is a real coup for us," said Rory Anderson, CEO of 12Bet.