Formula E: Allianz (insurance) official partner and title sponsor of the fan-zone, the eVillage

Allianz, the German insurance conglomerate, has becomes an official partner of the FIA Formula E Championship, the racing circuit for electric cars, and the title sponsor of the fan zone, the eVillage, on 27/02/2017. Neither the duration nor the amount of the contract, in the second level in the sponsorship hierarchy of Formula E, have been disclosed.

As part of this partnership, Allianz gets visibility on the "show car" demonstrations of Formula E. In addition, the German insurance company gets visibility during the "Roborace", the first series of electric racing without drivers, with the Allianz logo on the "Robocar" electric car designed by German designer Daniel Simon. The "Roborace" will be held ahead of Formula E race, starting from 01/04/2017.

"Allianz will focus its activation around the newly named Allianz eVillage, working in conjunction with Formula E to create a fully-immersive fan experience at every event. From the Mexico City ePrix onwards on 01/04/2017, the Allianz eVillage will become the platform to showcase the best new concepts and futuristic technologies to…