DFL: Chinese internet company Baidu begin a "strategic partnership" with the Bundesliga

Baidu, the Chinese internet company, has begun a "strategic partnership" with the DFL, announced on 28/02/2017. As part of this "premium" partnership, the Bundesliga becomes the first European league to have an official presence on the search engine and the communication platforms of Baidu.

"The two partners in the cooperation will drive forward the expansion of digital product offerings for the Bundesliga’s fans, placing the emphasis on premium content in a targeted way, and interlocking this content with other digital product offerings from the Baidu network," stated the DFL, on 28/02/2017.

"With a China-wide coverage level of over 97%, as well as the comprehensive product portfolio with numerous social-marketing tools, Baidu is a further important strategic partner for the Bundesliga. As its premium partner, we will provide support to the company in the future, as it implements its ambitious growth goals, from which the Bundesliga also benefits," said Susanne Timosci, director of interactive media at the DFL, on 28/02/2017.

"The Chinese market is of supreme importance to us. For…