Premier League: Aladdin Group (food e-commerce) becomes a global partner of Manchester United

Aladdin Group, owner and manager of the Malaysian e-commerce site AladdinStreet.com, has become a global partner of Manchester United FC (Premier League), on 01/03/2017. AladdinStreet.com is "the world’s first dedicated premium quality products and Halalan Toyyiban focused e-marketplace", launched during the first half of 2017 with the aim of providing products from 30 countries (including Malaysia and Singapore) to four billion consumers.

The agreement, the first level in the sponsorship hierarchy of the English club, aims to "generate brand awareness and compelling engagement projects with the club’s 659 million global followers, via the club’s digital platforms as well as one-to-one fan events and campaigns worldwide," explained Manchester United.

Under the partnership, AladdinStreet.com, which caters to both BtoC and BtoB communities, will offer Manchester United merchandise on its platform, non-exclusively. However, exclusive offers will be offered to Manchester United fans on the platform.

"A tremendous honour for the Aladdin Group to partner with Manchester United" (Dato 'Sri…