MLS: Kellogg's becomes "snack" partner of the league, via its Cheez-It and Pringles brands

Cheez-It and Pringles (snacks), two brands of US food group Kellogg's, have become "official snacks" of MLS for "several years", announced the North American professional football league, on 02/03/2017. Kellogg's succeeds its US counterpart the Mondelez group, the snack partner of MLS since 2015, via its Oreo, Chips Ahoy, and Ritz brands.

As part of this partnership, the two brands of the Kellogg's group get visibility on all communication MLS platforms, on the LED boards in the stadiums of the league, and at events organised by the League.

Cheez-It and Pringles will activate the partnership by launching the campaign "Kick It with the Pros Sweepstakes", allowing five selected fans to win VIP access for two to the All-Star Game week, a game between the best players in MLS and a foreign club; the 2017 edition takes place in Chicago on 02/08/2017.

The winners and their guests will play a match with former MLS players, and meet with managers and current players of the North American league. They will also receive a set of official MLS merchandise. The "Kick It with the Pros…