Bundesliga: IMG extends its broadcasting rights for aircraft and ships (2017-2020)

The marketing and media rights agency IMG has extended, via DFL Sports Enterprises, the agreement for the broadcasting rights to the Bundesliga in aircraft and on ships for the 2017-2020 period, on 09/03/2017.

The agency will broadcast over 160 live games and match summaries, as well as other weekly magazines about the Bundesliga through its channels Sport 24 and Sport 24 Extra. IMG launched Sport 24 Extra, a second live sports channel for the airline market, on 01/06/2016.

IMG has also extended its broadcasting rights to NFL games, as well as related programming, for the 24 Sport channel on commercial flights for the 2017-2020 period, on 27/02/2017.

13 airlines and 8 cruise lines broadcast the IMG Sport 24 channels (as of 10/03/2017)

• The 13 airlines:
  • Aero Mexico
  • Air Seychelles
  • Alitalia
  • American Airlines
  • Ana
  • Emirates
  • Etihad
  • Lufthansa
  • Garuda Indonesia
  • Qatar Airways
  • Turkish Airlines
  • Virgin Atlantic
  • WestJet
• The 8 cruise lines:
  • Carnival
  • Cunard
  • Fred Olsen Cruise Lines
  • Norwegian Cruise Line
  • P&O Cruises
  • Princess Cruises
  • The World
  • Viking Cruises
• Sport…