China: microblogging platform Sina Weibo becomes the "Official Social Network" of the NBA

News Tank Football - Paris - News #88945 - Published on
©  NBA & Weibo
©  NBA & Weibo

The NBA has signed partnership, for China, with the Chinese microblogging platform Sina Weibo on 06/03/2017. Under this multi-year agreement, Sina Weibo becomes the "Official Social Network" of the North American basketball league in China, and will broadcast highlights and summaries of NBA games as well as exclusive content on its platforms...

©  NBA & Weibo
©  NBA & Weibo

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