MLS: Continental (tyres) renews its partnership with the League "for several years"

The German tyre brand Continental has renewed its partnership with MLS for "several years", announced the North American professional football league on 03/03/2017. This partnership is in the first level in the sponsorship hierarchy of the league.

Continental has been an "official partner" and "tyre partner" of MLS since 25/03/2010. The brand has visibility on all communication platforms of the league, LED presence at the stadiums of the MLS teams, advertising in the TV broadcasts of the games, as well as at events organised by MLS.

Under the renewal, Continental and MLS will activate their partnership with two new TV advertising spots called "Uninterrupted" and "Supporters", in which appears Alexi Lalas, a former American international . "These spots reflect the passion that Continental and the fans share for the beautiful game and will roll out as part of MLS's Opening Weekend from played 04 to 06/03/2017)," said the league 03/03/2017.

• In addition to renewing its partnership with MLS, Continental also renewed its collaboration with the USSF United States Soccer Federation .
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