LFP: French League appoints Havas S&E agency to market the naming rights to Ligue 1

Havas Sports & Entertainment, the French sports marketing, entertainment, and communications agency of the Havas group, has been entrusted by the LFP to market the title naming rights partnership of Ligue 1, announced the company on 16/03/2017.

"We are proud and happy to mobilise to put our expertise and the expertise of the LFP together to market the most powerful communications medium available in France," said Stéphane Guerry, president of Havas Sports & Entertainment France.

Dentsu Aegis Network, a British communications group, and its subsidiary MKTG (sports marketing and brand activation agency in Europe) had received a mandate from the LFP to market the title sponsorship of Ligue 1 on 29/06/2015. The same day, the French League entrusted the same mission, for Ligue 2, to Sport & Co, a sports marketing agency of the Heptacom group.

Domino's Pizza France, a franchised network fast food delivery and takeaway, currently holds the naming rights to the Ligue 2 division in 2016-2020, from 14/04/2016 (estimated amount €1.3m to €1.5m per season).

Domino's Ligue 2 is the first naming…