"Fans are physically present on their players' shirts" (Yann Petit, BMyTeam)

News Tank Football - Paris - Interview #8954 - Published on 22/08/13 at 12:23

"We offer to incorporate 30 mm2 size pictures of fans, on players' numbers on the back of their shirt. Fans will be physically present on the back of their player's shirts during official matches. The price is 25 euros for a season and 15 euros for half a season. (...) Our concept requires neither time nor money from the clubs," Yann Petit, CEO of BMyTeam told NTF on the 22/08/2013.

The company, already proposing this concept on the shirts of FC Lorient, Stade Brestois, OGC Nice or Valenciennes FC believes that "70 to 80% of people participating in the BMyTeam project will want to buy the shirt in the future", enough to boost merchandising for the clubs, especially as the company returns 50% of the profits.

The participating sponsoring company, based in Aix-en-Provence (Bouches-du-Rhône) now hopes to reach 18 clubs in Ligue 1 and international markets, starting with the federations participating in the 2014 World Cup in Brazil.

  • Can you explain the concept of BMyTeam ?
A player's number can receive approximately 450 photos, 12 000 spaces are available per club

"We offer…


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