Premier League: Manchester City first club to announce a sleeve sponsor (Nexen Tire) for 2017-18

The South Korean tyre manufacturer Nexen Tire, a partner of Manchester City FC (Premier League) since 07/08/2015, has expanded its agreement and become the shirt sleeve sponsor of the club from 2017-18, the Manchester City announced on 17/03/2017 . Manchester City thus become the first Premier League club to formally announce the signing of a sleeve sponsor. The annual amount is estimated at £10m (about €11.5 million on 20/03/2017).

As part of this partnership, Nexen Tire also becomes the shirt sleeve sponsor Manchester City women's team (FA Women's Super League), and maintains visibility at the Etihad Stadium (55,097 capacity) and on the digital platforms of the club.

The Premier League has authorised clubs to market sponsorship space on the right sleeve of their official kits from the 2017-18 season. In 2016-17, the logo of the Premier League appears on both shirt sleeves.

Premier League clubs could earn an additional £45m  (€53m) per season via shirt sleeve sponsorship