Spain: LaLiga and Mediapro deploy Automatic TV, producer of automated content for tactical use

AutomaticTV, automated production system of content during matches for tactical purposes, will be deployed in the 42 stadiums of the LaLiga Santander and LaLiga 1|2|3 clubs, stated the Spanish League on 02/03/2017. This technology was developed by the Spanish broadcasting group Mediapro.

"This is another step forward in their strategy of providing clubs with state-of-the-art technological advances to facilitate detailed game analysis, enabling them to dissect both their own tactical performance and that of their opponents. Clubs' technical staff will therefore be able to analyse how a game is unfolding live, as well as having the power to edit videos on the fly," explained LaLiga and Mediapro in a joint statement.

At the end of the games, all the data and content will be imported automatically into the Mediacoach system. The resulting tactical content which will also be shared with the broadcasters of LaLiga competitions, including Mediapro, the domestic broadcaster of LaLiga Santander and LaLiga 1|2|3 for the 2016-2019 cycle.