Serie A TIM: SWM Motors (automobiles) becomes an official partner of Inter Milan until 2017-18

The Italian automobile manufacturer SWM Motors has become an official partner of FC Internazionale Milano (Serie A TIM), on 21/03/2017. The partnership, in the 4^th level in sponsorship hierarchy of the club, runs until the end of the 2017-18 season. "The annual amount is a seven-digit figure for the club," stated Inter to News Tank Football on 21/03/2017.

As part of this partnership, the car model SWM X7 becomes the official car of the club for the Greater China area (mainland China, Hong Kong, Macao), Taiwan, and surrounding islands. (The Japanese automaker Infiniti is an "official car" of the club, for the 2016-17 season, for the rest of the world). A special edition of the SWM X7, in the colours of Inter, was unveiled by Marco Materazzi, the former Italian international and Inter player, on 21/03/2017.

SWM Motors also becomes the motocycle partner of Inter worldwide. SWM Motors gets visibility into the LED boards at the San Siro (80,018 capacity) and can use the Inter brand in its communication campaigns.