Premier League: online betting company Paddy Power to partner with Arsenal until 2015/16

Irish company of online betting Paddy Power, has been appointed Arsenal's (Premier League) exclusive partner in the United Kingdom, Ireland and Italy, the club announced on the 22/08/2013. The three-year partnership will run until the end of the 2015/16 season.

Paddy Power will have access to the club's players for their promotional campaigns and activate partnership in the hospitality areas of the Emirates Stadium. The company will benefit from the support of the club on its media and social platforms.

"They are a respected leader within the betting industry, and our partnership will ensure Arsenal fans have access to unique betting offers when backing their team," said Vinai Venkatesham, head of the club's global partnerships.

This agreement follows the signing of a similar partnership with Bodog for the Asian market, on the 16/08/2013.