Premier League: partner Sporting iD has new layout design (names and numbers) for shirts in 2017-18

The Premier League is implementing a new layout design (names and numbers) for the shirts of 20 teams in the league from 2017-18, announced the English professional league on 21/03/2017.

This new design has been developed by the UK communications agency Sporting iD, which has held the license of the Premier League for graphical design (names, numbers, sleeve badges) for all teams in the top division since the 1994-95 season. This is the first design change "in ten years", said the Premier League on 21/03/2017.

From the 2017-18 season, the 20 teams of the top flight will have the choice between five different colours for the writing of the names and numbers: white (with black details), and also black, navy, red, and yellow (all with white details).

"There have been many changes including removal of the serifs to develop the modern and vibrant design," said Sporting iD to News Tank Football on 22/03/2017. In addition, the logo of the Premier League (currently on both sleeves) will only be retained on the left shirt sleeve, while the right sleeve space can be marketed by clubs for…