FC Bayern Munich: official opening of the club's office in Shanghai (China) on 22/03/2017

FC Bayern Munich (Bundesliga) officially opened its office in Shanghai (China), during a ceremony which brought together 120 guests "from the worlds of politics, industry, and the media", and the presence of Karl-Heinz Rummenigge, chairman of the club's board of directors, on 22/03/2017.

The China office, the second of the club abroad after the one opened in New York (United States) in July 2014, has been active since September 2016. It is headed by Rouven Kasper. The purpose of this office is to develop the Bayern Munich brand in China, including through intensifying the relationship with Chinese fans of the club.

"We have a broad fan base in China with more than 136 million followers at the present time, and we want to intensify our dialogue with them from now on. We'll offer the Chinese market the right solutions, particularly in youth football, in the rapidly developing football world. We will also join with our partners to create special offers for our Chinese fans, making FC Bayern a more tangible experience," stated Jörg Wacker, executive board member and director of…