LaLiga Santander: "Social networks are essential to get closer to our fans" (Javier Tebas)

"We are the sports league leader in terms of audience on social networks. We must succeed in finding new fans through digital strategies. The attention to social networks is essential to get closer to them (the fans). In all our projects, we know that this (social networks) is a key driver of growth and a strategic element for the value of...