FC Barcelona: presentation of Barça Innovation Hub, centre for knowledge and innovation in sport

FC Barcelona (LaLiga Santander) presented the "Barça Innovation Hub", its new centre for knowledge and innovation in sport, attended by representatives of the institutional, scientific, academic, business, and media sectors, in the Auditori 1899 near the Camp Nou on 22/03/2017. The ceremony, led by club president Josep Maria Bartomeu, was broadcast via live streaming on the social networks of the Catalan club.

"(The Innovation Hub is) a very exciting project for the club. We have been working on it for a year, and it is one of the pillars of the area of knowledge, along with Masia 360, an area to which the club is fully committed to in order to continue aligning ourselves with what we want to be: the most admired, loved and global institution," said Josep Maria Bartomeu.

"The club is looking to use the Barça Innovation Hub to form an ecosystem fostering knowledge and innovation by promoting a culture of excellence, transparency, openness, and collaboration with prestigious brands, universities, research centres, start-ups, entrepreneurs, students, athletes, investors, and…