LaLiga Santander: Juan Useros (ex-Atlético de Madrid) appointed commercial director of Real Betis

The Spaniard Juan Useros has been appointed the commercial director of Real Betis Balompié (LaLiga Santander), announced the club on 21/03/2017. This is a newly created position within the organisation, under the responsibility of the business director ("director de negocio"), Ramón Alarcón. "Juan Useros will provide services to the club via his SportUsers sports marketing agency," said the club.

"With the arrival of Juan Useros, Betis make a step closer to a true professional club incorporating a person who has more than 17 years experience in the sports marketing industry. Juan Useros will work from Madrid, as this which will allow Betis to have a permanent presence in the Spanish capital and greater proximity with major brands," said the club on 21/03/2017.

• Juan Useros has previously been the director of marketing (May 2015) and head of sponsorship (March 2016) of Club Atlético de Madrid Activity: Spanish professional football club Main partners: • Nike (equipment supplier): until 2034-35• Riyadh Air (airline): main shirt sponsor, since 2023-24, naming partner of the…