Sportem 2017: "We want to help develop the eSports ecosystem and Sporting CP brand" (G. Fraga)

"We want to help develop eSports ecosystem and Sporting brand. If it works well for us, other clubs will follow. We want to commit, long term, to reach an audience that is interested less and less in sport," said Guilherme Fraga, co-founder and director of the eSports section of Sporting Clube de Portugal (Liga Nos), during the round table...