Sportem 2017: "We want to help develop the eSports ecosystem and Sporting CP brand" (G. Fraga)

"We want to help develop eSports ecosystem and Sporting brand. If it works well for us, other clubs will follow. We want to commit, long term, to reach an audience that is interested less and less in sport," said Guilherme Fraga, co-founder and director of the eSports section of Sporting Clube de Portugal (Liga Nos), during the round table discussion titled "Focus on eSports" at the 2017 edition of the sports marketing and licensing salon Sportem, held at the Parc des Princes in Paris (FRA) on 27/03/2017.

"The project was to find out what could be done to develop the brand internationally. We should always try to make sure to have the same reflexes as the football club, regarding the sporting results certainly, but also in sync with merchandising, etc. We want to organise an eSports tournament, with several different video games, in the coming years at the Parc des Princes," said Fabien Allègre, director of the brand and merchandising of Paris Saint-Germain (Ligue 1) the host organisation of Sportem 2017.

"Five NBA franchises have made equity investments into eSports (Philadelphia…