Sportem 2017: "We want to target the 'entertainment enthusiasts': Millennials" (S. Vigato, Juventus)
"Juventus is the top club in Italy, with a market share of 33% of football fans. We have around 300 million fans worldwide, including 14 million in Italy and 41 million in Europe. China, Indonesia, and the United States are also very important markets for us: we have fewer fans there than in our traditional markets, but we expect we will...