Sportem 2017: "We want to target the 'entertainment enthusiasts': Millennials" (S. Vigato, Juventus)

"Juventus is the top club in Italy, with a market share of 33% of football fans. We have around 300 million fans worldwide, including 14 million in Italy and 41 million in Europe. China, Indonesia, and the United States are also very important markets for us: we have fewer fans there than in our traditional markets, but we expect we will develop very quickly (in those regions), and that is why we will play the 2017 International Champions Cup in the United States," said Silvio Vigato, the co-chief revenue officer of Juventus (Serie A TIM), at the first day of Sportem 2017 on 27/03/2017.

The 3^rd edition of the Sportem event, a European salon for sports marketing and licensing, took place at the Parc des Princes in Paris (FRA) on 27 and 28/03/2017. Silvio Vigato participated in the round table titled "Development of an International Brand", alongside Julien Poinsot (associate of NBA Europe), Gaël Caselli (responsible for the international development of the French LFP), and Carsten Couchouron, sales and marketing director of European Professional Club Rugby.

"We decided to adopt a new…