Belgium: Alain Afflelou (eyewear) becomes a partner of the Federation through the 2018 World Cup
The French eyewear brand Alain Afflelou has become a partner of the the Royal Belgian Football Association on 17/03/2017. The partnership runs through the 2018 World Cup. The deal was negotiated by the Lagardère Sports agency.
As part of this partnership, Alain Afflelou gets visibility into on the advertising boards during games of the Belgian...