Arsenal FC: BNN Technology expands partnership with coach training programme in China

BNN Technology, a Chinese group specialising in technology content and services, has expanded its partnership with Arsenal FC (Premier League), on 24/03/2017. BNN Technology is the lottery partner of Arsenal in China for the 2015-2018 period , since 09/09/2015.

Under the new agreement, Arsenal FC will assit 250 Chinese football coaches via training from the club's coaches, via the "Coach the Coaches" programme, developed by NewNet, the technological resources and marketing platform of BNN Technology in China. This programme is open to all Chinese coaches working in at a football team. They must submit their application on the mobile application of Xinhua News, the official news agency and the largest of the People's Republic of China, and the 250 coaches who receive the most votes will be integrated in the programme.

In addition, Arsenal FC will allow BNN Technology to distribute exclusive club content (interviews, press conferences, videos) on the Xinhua News mobile app. Chinese football fans can also win prizes via contests on the free Xinhua News mobile app, including VIP trips…